About This Program
A career-focused program for social media strategists, community managers and content leads who must combine cultural intelligence, creative craft, audience care and commercial accountability. Learners build platform strategies, editorial systems, visual and video content, creator programs, paid social campaigns, listening and measurement practices, social-commerce journeys and crisis protocols. The curriculum emphasizes native platform behavior, accessibility, copyright, disclosure, account security and human judgment as algorithms and formats change. The final capstone requires a complete multi-platform community growth system supported by original creative, operating procedures, analytics and an executive defense.
What You'll Get
20+ Content, Community and Campaign Laboratories
Short-Form Video and Platform-Native Creative Production
Community Operations and Creator Partnership Management
Paid Social, Listening and Performance Analytics
Faculty-Reviewed Multi-Platform Growth Capstone
Program Curriculum
1Social Media Ecosystems & Strategic Foundations2 Weeks
Key Topics:
Social Platforms, Network Effects and Digital Culture
Attention, Recommendation and Content Distribution Systems
Business Objectives, Community Outcomes and Social KPIs
Owned, Earned, Shared and Paid Media Roles
Platform Portfolio Strategy and Channel Responsibilities
Trend Analysis, Platform Change and Strategic Adaptation
2Audience, Platform & Cultural Intelligence3 Weeks
Key Topics:
Audience Research, Social Behaviors and Participation Motives
Social Listening, Search Behavior and Community Observation
Subcultures, Trends, Memes and Cultural Context
Audience Segments, Community Personas and Need States
Competitor, Creator and Platform Opportunity Audits
Research Ethics, Privacy and Avoiding Extractive Insight
3Brand Voice, Storytelling & Editorial Systems3 Weeks
Key Topics:
Brand Voice, Tone, Values and Behavioral Guidelines
Narrative Strategy, Story Structures and Emotional Relevance
Content Pillars, Recurring Series and Format Portfolios
Editorial Calendars, Campaign Moments and Cultural Timing
Platform Adaptation without Losing Brand Coherence
Briefing, Review, Approval and Content Governance Workflows
4Visual Design & Social Content Production3 Weeks
Key Topics:
Composition, Hierarchy, Color, Typography and Brand Systems
Photography, Product Styling and Smartphone Capture
Social Graphics, Carousels, Templates and Data Stories
Production Planning, Shot Lists and Asset Management
Music, Audio, Stock Assets, Licensing and Copyright
Captions, Alt Text, Contrast and Accessible Content Design
5Short-Form Video, Long-Form Video & Live Content4 Weeks
Key Topics:
Video Concepts, Hooks, Retention and Calls to Action
Scripts, Storyboards, Presenting and On-Camera Direction
Vertical Video Capture, Lighting, Sound and Production
Editing, Pacing, Captions, Graphics and Platform Safe Zones
YouTube Episodes, Shorts and Sustainable Channel Formats
Live Streams, Run of Show, Moderation and Repurposing
6Platform Publishing, Discovery & Distribution3 Weeks
Key Topics:
Instagram and Facebook Content and Business Operations
YouTube Channel, Publishing and Discovery Fundamentals
TikTok-Native Formats, Trends and Creative Iteration
LinkedIn, X and Emerging Platform Use Cases
Metadata, Keywords, Hashtags and Social Search
Scheduling, Cross-Publishing, Repurposing and Distribution
7Community Management, Moderation & Social Care3 Weeks
Key Topics:
Community Purpose, Participation Rules and Healthy Norms
Conversation Design, Engagement and Relationship Building
Moderation Policies, Enforcement and Appeals
Social Customer Care, Triage and Service-Level Standards
User-Generated Content, Advocates and Ambassador Programs
Escalation, Harassment Response and Moderator Well-Being
8Creator, Influencer & Partnership Management3 Weeks
Key Topics:
Creator Landscape, Partnership Models and Program Objectives
Creator Discovery, Audience Quality and Brand-Safety Vetting
Creative Briefs, Co-Creation and Authentic Collaboration
Compensation, Contracts, Usage Rights and Exclusivity
Sponsorship Disclosure, Claims and Approval Responsibilities
Creator Campaign Tracking, Lift, Reporting and Relationship Value
9Paid Social Campaigns & Creative Optimization4 Weeks
Key Topics:
Campaign Objectives, Account Structure and Conversion Signals
Audience Strategy, Retargeting and Responsible Personalization
Platform-Native Ad Formats and Creative Systems
Budgets, Auctions, Bidding, Pacing and Learning Phases
Creative Testing, Fatigue Detection and Iteration
Attribution, Incrementality, Reporting and Optimization Decisions
10Social Analytics, Listening & Experimentation3 Weeks
Key Topics:
Reach, Attention, Engagement, Community and Conversion Metrics
Native Platform Analytics and Data Export Workflows
Dashboard Design, Benchmarks and Metric Normalization
Listening Queries, Topic Analysis and Sentiment Limitations
Content Experiments, Test Design and Learning Agendas
Insight Narratives, Recommendations and Executive Reporting
11Social Commerce, Governance & Reputation2 Weeks
Key Topics:
Social Discovery, Product Content and Commerce Journeys
Shoppable Content, Live Commerce and Conversion Operations
Account Access, Permissions, Security and Continuity
Platform Policies, Disclosure, Copyright and Recordkeeping
Reputation Monitoring, Issue Classification and Response
Crisis Simulations, Holding Statements and Recovery Planning
12Social Media Capstone & Career Readiness3 Weeks
Key Topics:
Audience, Culture, Competitor and Platform Diagnosis
Brand Voice, Community Strategy and Editorial Architecture
Original Multi-Format Content and Video Production
Creator Partnership and Paid Social Campaign Plan
Community Playbook, Governance and Crisis Protocol
Measurement Dashboard, Experiment Roadmap and Growth Review
Faculty Portfolio Review, Executive Defense and Role Interviews
Course Fee
₹85,000/ 9 Months
Limited seats available for next batch.