About This Program
A comprehensive career program for e-commerce managers, marketplace specialists, digital merchandisers and online retail operators. Learners design viable commerce models, manage assortments and product data, operate storefronts and marketplaces, improve conversion, coordinate inventory and fulfillment, control payments and fraud, develop customer retention, and manage performance through contribution economics. Technology, automation, AI, privacy, consumer protection and cross-border scaling are integrated into operating practice. The capstone requires a complete commerce operating plan supported by a working catalog, merchandising assets, channel playbooks, financial model, dashboard and executive defense.
What You'll Get
20+ Storefront, Catalog and Marketplace Laboratories
Digital Merchandising and Conversion Optimization
Marketplace, Retail Media and Account-Health Operations
Order, Payment, Customer and Profitability Management
Faculty-Reviewed E-Commerce Operating Capstone
Program Curriculum
1E-Commerce Models, Strategy & Unit Economics2 Weeks
Key Topics:
D2C, Marketplace, Omnichannel, Subscription and B2B Models
Customer Value, Commerce Journeys and Operating Capabilities
Market Size, Competition and Digital Shelf Analysis
Revenue, Gross Margin, Contribution Margin and Break-Even
Customer Acquisition Cost, Lifetime Value and Payback
Commerce Strategy, Objectives, KPIs and Operating Cadence
2Customer, Assortment & Commercial Planning3 Weeks
Key Topics:
Customer Research, Search Behavior and Purchase Barriers
Category Roles, Assortment Architecture and Range Planning
Product Selection, Vendor Evaluation and Commercial Terms
Pricing Architecture, Elasticity and Competitive Monitoring
Promotions, Bundles, Markdown and Calendar Planning
Open-to-Buy, Sales Forecasts and Merchandise Planning
3Commerce Platforms, Catalog & Product Data3 Weeks
Key Topics:
Hosted, Headless and Composable Commerce Architecture
Store Configuration, Themes, Navigation and Collections
SKUs, Variants, Attributes, Taxonomies and Product Identifiers
Product Information Management and Source-of-Truth Design
Feeds, Merchant Center, Structured Data and Channel Syndication
Catalog Validation, Data Quality, Diagnostics and Governance
4Digital Merchandising, Product Content & CRO4 Weeks
Key Topics:
Digital Shelf Strategy, Category Pages and Product Ranking
Product Titles, Descriptions, Specifications and Comparison
Product Photography, Video, Rich Media and Accessibility
Product Detail Pages, Trust Signals and Decision Support
Search, Filters, Recommendations and Cross-Selling
Conversion Research, A/B Testing and Checkout Optimization
5Marketplace Operations & Retail Media4 Weeks
Key Topics:
Marketplace Models, Seller Accounts and Channel Selection
Listing Creation, Variation Families and Content Standards
Offers, Buy-Box Dynamics, Pricing and Availability Control
Marketplace Inventory, Fulfillment Programs and Service Metrics
Retail Media Campaigns, Search Terms, Bids and Profitability
Account Health, Policy Compliance, Appeals and Channel Risk
6Orders, Inventory, Fulfillment & Returns4 Weeks
Key Topics:
Order Management Systems and End-to-End Order States
Inventory Availability, Reservations and Channel Allocation
Safety Stock, Replenishment and Stockout Prevention
Pick-Pack-Ship, Carrier, 3PL and Fulfillment Integration
Delivery Promises, Tracking, Exceptions and Customer Updates
Returns, Exchanges, Refunds, Reverse Logistics and Recovery
7Commerce Acquisition & Lifecycle Growth3 Weeks
Key Topics:
Product Discovery, Commerce SEO and Organic Shopping Surfaces
Shopping Ads, Product Feeds and Performance Campaigns
Affiliate, Creator, Referral and Partnership Commerce
Email, Messaging, Onboarding and Abandoned-Cart Recovery
Offers, Personalization, Loyalty and Repeat-Purchase Programs
Channel Measurement, Incrementality and Growth Experiments
8Payments, Fraud, Tax & Commerce Compliance3 Weeks
Key Topics:
Payment Gateways, Methods, Authorization and Settlement
Checkout Failures, Refunds, Reconciliation and Payment Costs
Fraud Signals, Rules, Chargebacks and Abuse Prevention
PCI DSS Scope, Payment-Page Security and Access Controls
GST, Invoicing, Marketplace Tax and Recordkeeping Fundamentals
Consumer Protection, Privacy, Terms and Regulatory Operations
9Customer Experience, Service & Retention2 Weeks
Key Topics:
Customer Experience Principles and Service Journey Design
Contact Reasons, Knowledge Bases and Self-Service Content
Ticket Triage, Service Levels and Omnichannel Support
Reviews, Questions, Complaints and Service Recovery
Cohort Retention, Churn, Loyalty and Customer Value
Voice-of-Customer Analysis and Closed-Loop Improvement
10Commerce Analytics, Forecasting & Profitability3 Weeks
Key Topics:
Commerce Event Taxonomy, Tracking and Data-Quality Audits
Sessions, Conversion, Average Order Value and Revenue Metrics
Product, Category, Channel and Customer-Cohort Analysis
Demand Forecasts, Seasonality and Inventory Performance
Contribution Margin, Cost-to-Serve and Promotion Analysis
Dashboards, Forecast Reviews and Executive Decision Narratives
11Commerce Automation, AI & Scalable Operations2 Weeks
Key Topics:
Commerce APIs, Webhooks, Integrations and Workflow Automation
Catalog, Inventory, Order and Customer Data Synchronization
AI-Assisted Product Content, Service and Merchandising
Human Review, Data Privacy, Accuracy and AI Disclosure
Multi-Store, Multi-Currency and Cross-Border Localization
Operating Procedures, Access Governance and Change Management
12E-Commerce Capstone & Career Readiness3 Weeks
Key Topics:
Market, Customer, Assortment and Business-Model Diagnosis
Storefront, Catalog, Product Data and Merchandising Build
Marketplace, Retail Media and Lifecycle Growth Plan
Order, Fulfillment, Returns and Customer-Service Playbooks
Financial Model, Dashboard, Forecast and Risk Controls
Faculty Commerce Review, Executive Presentation and Defense
Professional Portfolio, Commerce Cases and Role Readiness
Course Fee
₹90,000/ 9 Months
Limited seats available for next batch.