About This Program
A comprehensive career program for marketers who must connect customer understanding, brand strategy, channel execution and commercial outcomes. Learners progress from market research and positioning through content, search, paid acquisition, lifecycle marketing, analytics, experimentation, e-commerce and marketing operations. Every channel is taught through objectives, economics, measurement quality and ethical practice rather than platform shortcuts. The final capstone requires an integrated growth plan, campaign assets, a measurement architecture, budget model, experiment roadmap and executive defense.
What You'll Get
15+ Applied Campaign and Analytics Laboratories
SEO, Paid Acquisition and Lifecycle Marketing
GA4, Tagging, Attribution and Experimentation
Marketing Finance, Privacy and Responsible AI
Faculty-Reviewed Integrated Growth Capstone
Program Curriculum
1Marketing Foundations & Customer Insight2 Weeks
Key Topics:
Marketing Value, Exchange and Customer-Centric Strategy
Market Research Questions and Decision Frameworks
Qualitative Interviews, Observation and Survey Design
Quantitative Research, Sampling and Data Interpretation
Customer Needs, Jobs to Be Done and Buying Behavior
Market Size, Demand, Competition and Insight Synthesis
2Segmentation, Positioning & Brand Strategy3 Weeks
Key Topics:
Segmentation Variables, Methods and Segment Attractiveness
Ideal Customer Profiles and Evidence-Based Personas
Targeting Strategy and Priority Market Selection
Positioning, Category Design and Competitive Differentiation
Value Propositions, Messaging Architecture and Proof
Brand Purpose, Identity, Equity and Portfolio Architecture
3Growth Strategy, Planning & Marketing Economics3 Weeks
Key Topics:
Business Objectives, Marketing Objectives and KPI Trees
Customer Journeys, Funnels, Flywheels and Growth Loops
Go-to-Market Strategy and Channel-Market Fit
Customer Acquisition Cost, Lifetime Value and Payback
Forecasting, Budget Allocation and Scenario Planning
Annual, Quarterly and Campaign Planning Processes
4Content Strategy, Copywriting & Owned Media3 Weeks
Key Topics:
Content Audits, Audience Needs and Editorial Strategy
Content Pillars, Formats, Journeys and Distribution
Persuasive Copywriting, Offers and Calls to Action
Landing Pages, Websites and Conversion-Oriented Information Design
Editorial Calendars, Production Workflows and Governance
Content Quality, Accessibility, Repurposing and Performance
5Search Engine Optimization & Organic Discovery3 Weeks
Key Topics:
Search Intent, Demand Research and Keyword Strategy
Crawlability, Indexing, Site Architecture and Technical SEO
On-Page Optimization and Helpful Content Design
Internal Linking, Digital Authority and Ethical Outreach
Local, E-Commerce and International SEO
Search Console Analysis, SEO Audits and Prioritization
6Paid Search, Display, Video & Media Strategy4 Weeks
Key Topics:
Media Objectives, Audience Strategy and Channel Selection
Paid Search Accounts, Keywords, Auctions and Match Logic
Ad Creative, Landing-Page Relevance and Quality
Display, Video, Retargeting and Programmatic Fundamentals
Bidding, Budget Pacing, Experiments and Optimization
Media Plans, Brand Safety, Fraud and Performance Reporting
7Lifecycle Marketing, CRM & Retention3 Weeks
Key Topics:
Customer Lifecycle Stages and Retention Strategy
CRM Data Models, Segmentation and Customer Profiles
Email Permission, Deliverability and List Health
Onboarding, Nurture, Conversion and Reactivation Journeys
Marketing Automation Logic, Triggers and Personalization
Churn, Cohort Retention, Loyalty and Customer Advocacy
8Marketing Analytics, Tagging & Attribution4 Weeks
Key Topics:
Measurement Plans, Events, Parameters and Data Layers
Google Tag Manager and Consent-Aware Tagging
GA4 Configuration, Key Events, Audiences and Explorations
Campaign Taxonomy, UTMs and Cross-Channel Data Quality
Attribution Models, Incrementality and Measurement Limitations
Dashboards, Cohorts, Reporting Narratives and Decisions
9Experimentation & Conversion Rate Optimization3 Weeks
Key Topics:
Behavioral Diagnosis and Conversion Research
Hypothesis Design, Prioritization and Experiment Backlogs
A/B Testing, Sample Size and Statistical Interpretation
Landing-Page, Form, Checkout and Offer Optimization
Qualitative Evidence, Usability Testing and Session Analysis
Experiment Guardrails, Documentation and Learning Systems
10E-Commerce, Marketplace & Revenue Growth3 Weeks
Key Topics:
E-Commerce Business Models and Store Economics
Merchandising, Product Detail Pages and Digital Shelves
Marketplace Discovery, Retail Media and Channel Conflict
Pricing, Promotions, Bundles and Average Order Value
Checkout, Payments, Fulfillment and Post-Purchase Experience
Revenue, Margin, Repeat Purchase and Cohort Analysis
11Marketing Operations, Privacy & Responsible AI2 Weeks
Key Topics:
Marketing Technology Architecture and Tool Selection
Lead Management, Workflow Design and Sales Alignment
First-Party Data, Consent, Privacy and Data Governance
Advertising Standards, Claims, Endorsements and Disclosures
Generative AI for Research, Creative and Operations
Human Review, Brand Safety, Bias and AI Output Verification
12Integrated Growth Capstone & Career Readiness3 Weeks
Key Topics:
Market Diagnosis, Customer Evidence and Growth Opportunity
Positioning, Messaging and Integrated Channel Strategy
Campaign Creative, Landing Experience and Lifecycle Assets
Measurement Architecture, Dashboard and Experiment Roadmap
Budget, Unit Economics, Forecast and Risk Analysis
Faculty Strategy Review, Executive Presentation and Defense
Campaign Portfolio, Marketing Case Interviews and Role Readiness
Course Fee
₹90,000/ 9 Months
Limited seats available for next batch.